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Unlock Behavior, Unleash Profits, by Leslie Wilk Braksick, The Continuous Learning Group
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Right now, you can start dramatically improving performance - of yourself, your employees, and your organization. Simply emulate what many other great corporate leaders are doing: apply the proven methods of behavioral science that Dr. Braksick reveals in this leadership handbook! "Behavior is a key enabler! This book is a must read for leaders who want to increase their organization's capacity to execute will!" - Dave O'Reilly, Chairman and CEO, Chevron Corporation. "Much is written about strategy, process change, marketing, efficiency...but all too often the most critical ingredient is left out: the people who execute it. Dr. Braksick gives us a practical, science-based guide to every executive's most complex issue: people." - Brian Baker, President, Mobil North America Marketing and Refining. "The influence of Dr. Braksick and her colleagues has dramatically impacted me and my leadership of one of the nation's fastest growing companies." - Michael G. DeGroote, Board Chairman and CEO, Century Business Services (CBIZ). "An excellent reminder for seasoned executives of the importance of feedback and understanding their impact on people...an ideal handbook for new managers on understanding relationships and the impact of their leadership on others. " - Fran Dramus, CIO, Bell South. ""Unlock Behavior, Unleash Profits" is about 21st century leadership. The power of unlocking behavior in your organization starts with you, the leader. Dr. Braksick is a winner, and this book will be one and create many winners itself!" - Brian McNeill, President, Ingersoll-Rand Architectural Hardware Group.
- Sales Rank: #3019304 in Books
- Published on: 1999-12-15
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.16" w x 6.10" l,
- Binding: Hardcover
- 291 pages
From the Back Cover
Right now, you can start dramatically improving performance��of yourself, your employees, and your organization. Simply emulate what many other great corporate leaders are doing: apply the proven methods of behavioral science that Dr. Braksick reveals in this leadership handbook!
"Behavior is a key enabler! This book is a must read for leaders who want to increase their organization's capacity to execute will!"
��Dave O'Reilly, Chairman and CEO, Chevron Corporation.
"Much is written about strategy, process change, marketing, efficiency...but all too often the most critical ingredient is left out: the people who execute it. Dr. Braksick gives us a practical, science-based guide to every executive's most complex issue: people."
��Brian Baker, President, Mobil North America Marketing and Refining.
"The influence of Dr. Braksick and her colleagues has drmaatically impacted me and my leadership of one of the nation's fastest growing companies."
��Michael G. DeGroote, Board Chairman and CEO, Century Business Services (CBIZ).
"An excellent reminder for seasoned executives of the importance of feedback and understanding their impact on people...an ideal handbook for new managers on understanding relationships and the impact of their leadership on others."
��Fran Dramus, CIO, Bell South.
"Unlock Behavior, Unleash Profits is about 21st century leadership. The power of unlocking behavior in your organization starts with you, the leader. Dr. Braksick is a winner, and this book will be one and create many winners itself!"
��Brian McNeill, President, Ingersoll-Rand Architectural Hardware Group.
About the Author
The Continuous Learning Group is the world's largest firm of behavioral psychologists that consults to the Fortune 100. Founded in 1993 by Dr. Leslie Wilk Braksick, The Continuous Learning Group now has over 150 clients internationally including Chevron, Bell Atlantic, Lucent, Bayer, UPS, Mobil Oil, AT&T, Aetna and other blue chip companies. Dr. Leslie Braksick's unique blend of talents��her skill in applying behavioral science to making organizations run better��has helped her become nationally known in corporate America for enabling dramatic business improvement in companies, increasing profitability, and improving bottom-line results.
Leslie Wilk Braksick, Ph.D., is co-founder and President of The Continuous Learning Group, Inc. (CLG), the world's largest behaviorally based consulting organization, with a large roster of Fortune 500 clients. Dr. Braksick and her company provide guidance in business improvement, change, and profitability to more than 150 blue chip clients world wide . Dr. Braksick is an energetic practitioner of behavioral science, noted for her ability to walk into a company, quickly grasp its complex history and culture, and help its executives articulate business objectives and implement strategies that measurably improve the bottom line. Her unique blend of scientific knowledge, coaching skills, entrepreneurship, energy, personality, writing, public, speaking, and strong personal values will touch your professional and personal life.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Insightful
By Amazon Customer
Generating a breakthrough in an organization often requires the implementation and deployment of innovative methods and tools. Those same methods and tools are often accompanied by new processes and strong evangelization by a committed champion and his/her disciples. While those elements are necessary, they are insufficient as they often fail to address the fundamental behavioral changes needed to achieve and sustain the desired outcomes. This is an area where most managers and change agents feel uncomfortable today because, whether they are called the 'soft side' or 'people issues', changes at that level are the hardest of all. Trying to better understand this psychological aspect of change management, I decided to follow Larry Leach's advice and purchased 'Unlock Behavior, Unleash Profits' by Leslie Wilk Braksick (ISBN 0-07-135878-1).
Over the next few bullets I will try to summarize what I have retained from this interesting book:
- The ability to apply behavioral science consistently is a key distinguishing feature of great leaders. Behaviors are the key to good execution and lasting results, and they are a response to the environment or corporate culture.
- The goal is not only to change everyone else's behavior but also our own as our behaviors as leaders directly affect everyone within our organization as well as our organization's profitability
- The failure of change management programs is attributed in 31% of the cases to project management issues and in 31% of the cases to people issues The critical link between behavioral science and business results is pinpointing a few key behaviors. Those behaviors have to be defined according to the NORMS of objectivity (Not an interpretation - Observable - Reliable - Measurable - Specific) so that they can be communicated, recognized, tracked, and measured. Those behaviors need to be aligned in the different departments. To implement a change you need to know the antecedents, behavior, and consequences (ABC). Consequences have 4 times more impact (80%) on behaviors than antecedents (20%). Antecedents backed up by consequences will produce the greatest challenges. The most powerful consequences are either PIC (positive-immediate-certain) or NIC (negative-immediate-certain). Discretionary effort is often a result of PIC consequences. NIC consequences often lead to mere compliance. Absence of PIC/NIC often lead to behavior extinction. Ways of providing consequences are feedback (positive or constructive - deliver them in a 4:1 ratio - this is also the most powerful motivator of performance and a key to coaching), tangible items (here remember that beauty is in the eye of the beholder) activities, or work processes. Effects of consequences: Positive reinforcement (key to discretionary effort), negative reinforcement, punishment, or extinction.
- Managers must invest time in providing frequent, timely (key to maximizing its impact), and pinpointed feedback to their direct reports Coaching is how one delivers feedback, based on observing, analyzing performance, and delivering feedback (constructive and positive) Shaping is about perfecting a chain of behavioral steps through the systematic application of positive reinforcement. Each step should be challenging but realistic. Behaviors closer to the goal need to be more positiviely reinforced.
0 of 0 people found the following review helpful.
Excellent introduction to behavioral study
By Allan Elder
This text provides a very clear introduction to ABC analysis as well as the use of PIC/NIC in the study of organizational behavior. In addition, it offers several examples that never leave you wondering how these techniques should be applied. The inclusion of feedback and coaching advice for leaders is terrific. If you are a manager or student of human behavior this text is a great introduction.
9 of 9 people found the following review helpful.
Changing behavior to produce key results
By A Customer
This book is a must-read for managers. It describes the behavioral science behind performance improvement, and shows how to deploy behavior change technology to improve bottom-line organizational performance. The first 6 chapters explain behavior principles and tactics such as pinpointing, antecedents, consequences, shaping, and providing feedback through coaching (including executive coaching). Many examples drawn from Dr. Braksick's extensive consulting experience bring these principles to life, and several appendices provide practical advice and guidelines on using them in organizations. Chapter 5 on Feedback and Coaching is an especially excellent "how-to" guide explaining how managers can use feedback effectively to target key behaviors that will produce key results. Chapters 7 & 8 detail common organizational problems (implementation failures, and corporate challenges like mergers, ERP implementations, retention and succession plans) and show how behavioral science can be applied to handle these problems. In sum, this lively, easy-to-read book does an excellent job describing behavior principles and how to improve performance with them in the real world of daily organizational life. Managers at all levels can learn practical things they can do to improve the bottom line by learning about behavior, and how to change it so that it produces those key results necessary for organizational success.
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