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Social Media for Government: Theory and PracticeFrom Routledge
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Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. The chapters are written by leading practitioners and span topics like how to manage employee use of social media sites, how emergency managers reach the public during a crisis situation, applying public record management methods to social media efforts, how to create a social media brand, how social media can help meet government objectives such as transparency while juggling privacy laws, and much more. For each topic, a collection of practitioner insights regarding the best practices and tools they have discovered are included. Social Media for Government responds to calls within the overall public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field in order to encourage further meaningful research into social media use within government.
- Sales Rank: #992941 in Books
- Published on: 2016-03-10
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .80" w x 6.10" l, .0 pounds
- Binding: Hardcover
- 240 pages
Review
"Social media has, without a doubt, a great potential to transform government and the way government agencies interact with citizens and other stakeholders. This book takes a theory-practice approach and is able to produce powerful insights from government managers to academics and to other government managers. Social Media for Government starts building a necessary bridge between social media practice and research and, therefore, I highly recommend it." –Ramon Gil-Garcia, State University of New York at Albany, USA
"This book will be truly appreciated by both scholars and agency staff alike. As someone who has been immersed in public sector social media for nearly a decade, both as a practitioner and advisor, I deeply relate to this insider's view of managing the opportunities and risks of social technologies in bringing value to our public." –Kristy Dalton, CEO of Government Social Media LLC, USA and "GovGirl.com" Internet personality
"Social Media for Government offers terrific advice for government social media coordinators. The real world examples from fellow ‘govies’ is invaluable and serves as a great resource for those just starting out or looking to enhance their social media engagement." –Luke Stowe, City of Evanston Digital Services Coordinator, USA
About the Author
Staci M. Zavattaro is an associate professor of public administration at the University of Central Florida, USA.
Thomas A.�Bryer is an associate professor and director of the Center for Public and Nonprofit Management at the University of Central Florida, USA. He is also Fulbright Core Scholar from 2015-2017 at Kaunas University of Technology, Lithuania.
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